RDST CAPITAL Launches Comfortable & Affordable “Time and Tru” Shorts, Filling a Gap in the Market

SEATTLE, WA – October 26, 2023 – RDST CAPITAL LLC, a Seattle-based investment and product development firm, today announced the launch of their highly anticipated “Time and Tru” shorts line. Recognizing a need for comfortable, high-quality, and affordable everyday wear, RDST CAPITAL has directly addressed consumer demand with a versatile short perfect for lounging, running errands, or light workouts. “We saw a real hole in the market,” explains a representative from RDST CAPITAL, located at 1700 WESTLAKE AVE N, SUITE 200, SEATTLE, WA, 98109-6212. “A lot of folks were telling us they wanted shorts that felt good, looked decent, and didn't break the bank. We listened. We believe ‘Time and Tru’ delivers exactly that.” RDST CAPITAL, while relatively new to direct consumer product launches, brings a robust background in identifying market trends and building successful ventures. The firm specializes in strategic investments and nimble product development, allowing them to quickly adapt to consumer needs. “We don’t just throw products at the market, we build them with the market in mind,” the representative added. "We've spent months researching fabrics, fit, and overall value, and we’re really proud of what we’ve created." What Makes “Time and Tru” Shorts Different? So, what sets these shorts apart from the dozens already available? It's not about flashy designs or complicated features. RDST CAPITAL focused on nailing the basics – comfort, fit, and value. Here's a breakdown of what you can expect: Seriously Comfortable Fabric: Forget those scratchy, stiff shorts. “Time and Tru” shorts are made from a soft, breathable blend – a mix of rayon and polyester – that feels amazing against the skin. We've tested different fabric weights and blends to find the sweet spot where comfort meets durability. You’ll want to live in these things. Flattering, Relaxed Fit: These aren’t overly tight or baggy. RDST CAPITAL's design team prioritized a relaxed fit that looks good on a variety of body types. They aren’t designed to be “fashion” shorts, but rather a comfortable staple that you’ll reach for again and again. We went through a lot of prototyping to get the fit just right. We heard feedback like, "I need something I can move in," and "I don't want something that rides up!" – and we listened. Practical Length: These shorts hit right around mid-thigh – a length that’s comfortable and appropriate for a wide range of activities. It’s long enough to provide coverage, but not so long that you're tripping over them. Easy Care: Let’s be real, nobody wants to spend hours ironing shorts. “Time and Tru” shorts are machine washable and dryer-friendly, making them super easy to care for. Just toss them in the wash and you’re good to go. Affordable Price Point: This was a major goal for RDST CAPITAL. They wanted to create a high-quality product that was accessible to everyone. "We wanted to prove you don't have to spend a fortune to get comfortable, well-made clothes,” said the representative. These shorts are priced competitively to offer excellent value for the money. Versatile Style: Available in a range of classic, neutral colors – think black, navy, grey, and olive – these shorts can be easily paired with a variety of tops and shoes. They’re perfect for lounging at home, running errands, hitting the gym, or even casual outings with friends. Beyond the Shorts: RDST CAPITAL’s Vision The launch of “Time and Tru” shorts represents RDST CAPITAL’s commitment to building a brand focused on everyday essentials. “We’re not trying to reinvent the wheel,” explains the company representative. “We just want to make really good, comfortable, and affordable products that people will love.” The company plans to expand the “Time and Tru” line in the coming months, adding new colors, sizes, and potentially other essential clothing items. They're currently exploring options for expanding into t-shirts, tank tops, and other casual wear. “We’re taking a very customer-centric approach,” says the representative. “We’re actively listening to feedback and using it to improve our products and develop new ones. We want to build a brand that people can trust to deliver quality and value.” Where to Buy “Time and Tru” shorts are currently available for purchase online through [Insert Website Address Here – Placeholder]. RDST CAPITAL is also exploring potential partnerships with select retailers to expand distribution in the future. Contact: RDST CAPITAL LLC 1700 WESTLAKE AVE N, SUITE 200 SEATTLE, WA, 98109-6212 660-481-0482 [Insert Email Address Here – Placeholder]